Retail franchising as en entry mode in Eastern Europe and Russian markets in transition : litterature review and research perspective - HAL-SHS - Sciences de l'Homme et de la Société
Communication Dans Un Congrès Année : 2003

Retail franchising as en entry mode in Eastern Europe and Russian markets in transition : litterature review and research perspective

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halshs-00077461 , version 1 (30-05-2006)

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  • HAL Id : halshs-00077461 , version 1

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Karine Picot-Coupey, Gérard Cliquet. Retail franchising as en entry mode in Eastern Europe and Russian markets in transition : litterature review and research perspective. 17th annual International Society of Franchising (ISOF) Conference, Feb 2003, San Antonio, Texas, 17 p. ⟨halshs-00077461⟩
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