The aesthetic perception of the consumer in the field of the arts and culture. - HAL-SHS - Sciences de l'Homme et de la Société
Communication Dans Un Congrès Année : 2007

The aesthetic perception of the consumer in the field of the arts and culture.

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halshs-00268346 , version 1 (31-03-2008)

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  • HAL Id : halshs-00268346 , version 1

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Dominique Bourgeon-Renault, Joëlle Lagier. The aesthetic perception of the consumer in the field of the arts and culture.. 36th EMAC Conference Reykjavík University, Iceland. 2007, 22-25 May (European Marketing Academy), May 2007, Reykjavík, Iceland. ⟨halshs-00268346⟩
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