Innovative ways to attract prospective franchisees : Some insights from French franchisors' practices - HAL-SHS - Sciences de l'Homme et de la Société
Communication Dans Un Congrès Année : 2009

Innovative ways to attract prospective franchisees : Some insights from French franchisors' practices

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halshs-00422302 , version 1 (06-10-2009)

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  • HAL Id : halshs-00422302 , version 1

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Rozenn Perrigot, Guy Basset, Gérard Cliquet. Innovative ways to attract prospective franchisees : Some insights from French franchisors' practices. International Conference on Economics and Management of Networks (EMNet),, Sep 2009, Sarajevo, Bosnia and Herzegovina. 17 p. ⟨halshs-00422302⟩
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