Communication Dans Un Congrès Année : 2010

Place branding through sporting events: an evaluation of 2008 Beijing Olympics. IFSAM World Conference

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halshs-00510763 , version 1 (20-08-2010)

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  • HAL Id : halshs-00510763 , version 1

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G. Bodet, Marie-Françoise Lacassagne. Place branding through sporting events: an evaluation of 2008 Beijing Olympics. IFSAM World Conference. Place branding through sporting events: an evaluation of 2008 Beijing Olympics., 2010, France. ⟨halshs-00510763⟩
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