Becoming a measuring instrument: an ethnography of perfume consumer testing - HAL-SHS - Sciences de l'Homme et de la Société Accéder directement au contenu
Article Dans Une Revue Journal of Cultural Economy Année : 2010

Becoming a measuring instrument: an ethnography of perfume consumer testing

Résumé

We provide an ethnographic examination of olfactory consumer testing in the perfume industry. What kind of reality is generated within such practices? Our analysis is focused on one particular testing method used in order to assess the hedonic performance of fine fragrances. We observe what happens inside the testing venue. We concentrate on the problem of the simulacrum (how the reality provoked within the test may serve as a proxy for the reality of 'consumer behaviour') and we analyse how participants actively engage into the task of becoming measuring instruments (of fragrances and of themselves).
Fichier non déposé

Dates et versions

halshs-00517714 , version 1 (15-09-2010)

Identifiants

Citer

Fabian Muniesa, Anne-Sophie Trébuchet-Breitwiller. Becoming a measuring instrument: an ethnography of perfume consumer testing. Journal of Cultural Economy, 2010, 3 (3), pp.321-337. ⟨10.1080/17530350.2010.506318⟩. ⟨halshs-00517714⟩
254 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More