The role of psychological reactance and relationship proneness in the commitment decision: An application to a dental prevention programme - HAL Access content directly
Conference papers Year : 2010

The role of psychological reactance and relationship proneness in the commitment decision: An application to a dental prevention programme

Abstract

As commitment is at the core of relationship programs, the latter should share similarities with prevention programs, which are key to the health sector. A field study with a dental network show that anxiety toward illness and trust toward the practitioner are key determinants to commitment to a prevention protocol. In addition, psychological reactance and relationship proneness are shown as antecedents of the commitment predictors. While reactant people may not commit to prevention programs, relational type of persons are keen to accept recommendations from the practitioner. Anxiety toward illness is viewed as an intermediate variable.
Loading...
No file

Dates and versions

halshs-00555056, version 1 (12-01-2011)

Identifiers

  • HAL Id : halshs-00555056 , version 1

Cite

Denis Darpy, Isabelle Prim-Allaz. The role of psychological reactance and relationship proneness in the commitment decision: An application to a dental prevention programme. 1ère Journée Internationale du Marketing Santé, Nov 2010, Lille, France. http://jims.iaelille.fr. ⟨halshs-00555056⟩
135 View
0 Download
Last update date on 5/18/24
How are these indicators produced

Share

Gmail Facebook Twitter LinkedIn More