A sense of things to come: future research directions in sensory marketing - HAL-SHS - Sciences de l'Homme et de la Société
Chapitre D'ouvrage Année : 2009
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halshs-00586862 , version 1 (18-04-2011)

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  • HAL Id : halshs-00586862 , version 1

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Haehun Chun, Ryan S. Elder, Nilufer Z. Aydinoglu, V. Barger, Cindy Caldara, et al.. A sense of things to come: future research directions in sensory marketing. A. Krishna. Sensory Marketing : research on the sensuality of products, Section VI (22), New York (Routledge Editions), pp.361-376, 2009. ⟨halshs-00586862⟩

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