Les bases du marketing - HAL-SHS - Sciences de l'Homme et de la Société
Books Year : 2006

Les bases du marketing

Sophie Morin-Delerm
Laboratoire interdisciplinaire de recherche en sciences de l'action
Jean-Pierre Helfer
  • Function : Author
Jacques Orsoni
  • Function : Author

Keywords

Marketing

Domains

Business administration

Sophie Morin-Delerm  : Connect in order to contact the contributor

https://shs.hal.science/halshs-00621088

Submitted on : Friday, September 9, 2011-2:07:17 PM

Last modification on : Friday, July 19, 2024-11:38:05 AM

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halshs-00621088 , version 1 (09-09-2011)

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  • HAL Id : halshs-00621088 , version 1

Cite

Sophie Morin-Delerm, Jean-Pierre Helfer, Jacques Orsoni. Les bases du marketing. Editions Vuibert, 2006. ⟨halshs-00621088⟩

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