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Article dans une revue International Journal of Entrepreneurship and Small Business Année : 2008

How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing

Veronique Guilloux
  • Fonction : Auteur
Claire Gauzente
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Dates et versions

halshs-00661481, version 1 (19-01-2012)

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  • HAL Id : halshs-00661481 , version 1

Citer

Michel Kalika, Veronique Guilloux, Nathalie Dubost, Claire Gauzente. How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing. International Journal of Entrepreneurship and Small Business, 2008, 6 (1), pp.155-172. ⟨halshs-00661481⟩
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