Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites
Mots clés
electronic commerce
consumers attitudes
branding
Marketing strategy
consumer behavior
brand identification
brand image
pricing
perceived quality
price-quality relationship
strategic alliances (Business)
trust
associative network model of memory
brand awareness
branding alliance
e-commerce
information integration theory
Internet
Web site quality