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Communication Dans Un Congrès Année : 2012

Cooperatives versus top-down management of the brand, Sector-based explanations for the French distribution system

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halshs-00702198 , version 1 (29-05-2012)

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  • HAL Id : halshs-00702198 , version 1

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Magali Chaudey, Muriel Fadairo, Gwennaël Solard. Cooperatives versus top-down management of the brand, Sector-based explanations for the French distribution system. 26th Annual International Society of Franchising (ISoF) Conference, May 2012, Ford Lauderdale, United States. ⟨halshs-00702198⟩
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