From mobile phone to smartphone : what's new about m-shopping - HAL-SHS - Sciences de l'Homme et de la Société
Communication Dans Un Congrès Année : 2013

From mobile phone to smartphone : what's new about m-shopping

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halshs-00828010 , version 1 (30-05-2013)

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  • HAL Id : halshs-00828010 , version 1

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Gérard Cliquet, Christine Gonzalez, Elodie Huré, Karine Picot-Coupey. From mobile phone to smartphone : what's new about m-shopping. 42nd Academy of Marketing Science (AMS) annual conference, May 2013, Monterey, United States. ⟨halshs-00828010⟩
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