The questions of development and well being are not new. The European cultural tradition of thinking has several roots from the antiquity, trough the enlightment and the modern philosophy giving base points of the questions raised. Contemporary thinking is influenced by the media and the content of the media is heavily influenced by the aforementioned traditional European thinking. This is not a dark concept that we should revile. It is a structure we should understand. This paper will not attempt to decide on value judgments such as "good" or "bad" but will try to outline an applicable structural model. This paper is going to be a rather theoretical approach, which tries to figure out the main aspects of a structural model usable to understand. The aim of understanding is to draw some conclusions. For the future actions going to be carry out simply not possible to avoid the decision on good and bad. The influence of the consensus priorities is an interdisciplinary question. It is not just an economical, biological question but - as it is not surprising -also a sociological, cultural and communicational as well.