Conference Papers
Year : 2013
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https://shs.hal.science/halshs-00880636
Submitted on : Wednesday, November 6, 2013-3:20:29 PM
Last modification on : Wednesday, March 20, 2024-4:44:20 PM
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- HAL Id : halshs-00880636 , version 1
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Elodie Huré, Julien Troiville, Karine Picot-Coupey. The retailer brand equity in an omnichannel context. 21st International Colloquium in Relationship Marketing (ICRM) - "Looking back-moving forward", Sep 2013, Rennes, France. CD proceedings. ⟨halshs-00880636⟩
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