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Communication Dans Un Congrès Année : 2013

Financial performance of store-within-store strategy in the french fashion industry

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halshs-00880648 , version 1 (06-11-2013)

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  • HAL Id : halshs-00880648 , version 1

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Paul Amadieu, Karine Picot-Coupey, Jean-Laurent Viviani. Financial performance of store-within-store strategy in the french fashion industry. 2013 American Marketing Association (AMA) summer marketing educators conference, Aug 2013, Boston, United States. pp.427-437. ⟨halshs-00880648⟩
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