Are French consumers ready to pay a premium for eco-labeled seafood products? A contingent valuation estimation with heterogeneous anchoring
1
CREM -
Centre de recherche en économie et management
2 UR - Université de Rennes
3 LEMNA - Laboratoire d'économie et de management de Nantes Atlantique
4 UT3 - Université Toulouse III - Paul Sabatier
5 LECOB - Laboratoire d'Ecogéochimie des environnements benthiques
6 BRGM - Bureau de Recherches Géologiques et Minières (BRGM)
2 UR - Université de Rennes
3 LEMNA - Laboratoire d'économie et de management de Nantes Atlantique
4 UT3 - Université Toulouse III - Paul Sabatier
5 LECOB - Laboratoire d'Ecogéochimie des environnements benthiques
6 BRGM - Bureau de Recherches Géologiques et Minières (BRGM)
Frédéric Salladarré
- Fonction : Auteur
- PersonId : 181931
- IdHAL : frederic-salladarre
- IdRef : 135999529
Dorothée Brécard
- Fonction : Auteur
- PersonId : 1318250
- IdHAL : dorothee-brecard
- ORCID : 0000-0002-0715-0234
- IdRef : 090154363
Sterenn Lucas
- Fonction : Auteur
- PersonId : 20451
- IdHAL : sterenn-lucas
- ORCID : 0000-0002-9492-8330
- IdRef : 182663140
Résumé
Could the future French eco-label for fresh seafood products find its place in the French market? This study employs a contingent valuation method to estimate French consumers’ willingness-to-pay (WTP) for eco-labeled fresh seafood products. We exploit original data from a survey carried out in 2010, where 626 participants responded to a double-bounded dichotomous choice model, through an ascending or descending bid system. Controlling for shift and anchoring effects in random effect probit models, we significantly improve estimation of WTP and its determinants for the three species studied (monkfish, lobster, sole), in particular when using heterogeneous anchoring. We show that WTP is positively correlated to respondents’ income, and also to their environmental concern, to living alone, to living far from the coast, and to trusting NGOs or public institutions more than producer organizations to implement an eco-label. We also show that the mean price premiums do not differ between species. Finally, on average, the maximum premium consumers accepted to pay is approximately 10% of the product price.
Domaines
Economies et financesFormat du dépôt | Notice |
---|---|
Type de dépôt | Article dans une revue |
Titre |
en
Are French consumers ready to pay a premium for eco-labeled seafood products? A contingent valuation estimation with heterogeneous anchoring
|
Résumé |
en
Could the future French eco-label for fresh seafood products find its place in the French market? This study employs a contingent valuation method to estimate French consumers’ willingness-to-pay (WTP) for eco-labeled fresh seafood products. We exploit original data from a survey carried out in 2010, where 626 participants responded to a double-bounded dichotomous choice model, through an ascending or descending bid system. Controlling for shift and anchoring effects in random effect probit models, we significantly improve estimation of WTP and its determinants for the three species studied (monkfish, lobster, sole), in particular when using heterogeneous anchoring. We show that WTP is positively correlated to respondents’ income, and also to their environmental concern, to living alone, to living far from the coast, and to trusting NGOs or public institutions more than producer organizations to implement an eco-label. We also show that the mean price premiums do not differ between species. Finally, on average, the maximum premium consumers accepted to pay is approximately 10% of the product price.
|
Auteur(s) |
Frédéric Salladarré
1, 2, 3
, Dorothée Brécard
4
, Sterenn Lucas
5
, Pierrick Ollivier
6
1
CREM -
Centre de recherche en économie et management
( 894 )
- 7 place Hoche, BP 86514
35065 RENNES CEDEX
- France
2
UR -
Université de Rennes
( 105160 )
- Campus de Beaulieu, 263 avenue Général Leclerc, CS 74205, 35042 RENNES CEDEX
- France
3
LEMNA -
Laboratoire d'économie et de management de Nantes Atlantique
( 95496 )
- Chemin de la Censive du Tertre - Bâtiment Erdre - BP 52231 - 44322 NANTES Cedex 3 - FRANCE
- France
4
UT3 -
Université Toulouse III - Paul Sabatier
( 217752 )
- 118 route de Narbonne - 31062 Toulouse
- France
5
LECOB -
Laboratoire d'Ecogéochimie des environnements benthiques
( 219151 )
- France
6
BRGM -
Bureau de Recherches Géologiques et Minières (BRGM)
( 18404 )
- France
|
Langue du document |
Anglais
|
Nom de la revue |
|
Vulgarisation |
Non
|
Comité de lecture |
Oui
|
Audience |
Internationale
|
Date de publication |
2016-02
|
Volume |
47
|
Numéro |
2
|
Page/Identifiant |
247-258
|
Public visé |
Scientifique
|
Sous-type de document pour les Articles |
Research article
|
Domaine(s) |
|
Mots-clés (JEL) |
|
Voir aussi |
|
Mots-clés |
en
eco-labelling, seafood, contingent choice, consumer preferences
|
DOI | 10.1111/agec.12226 |
ProdINRA | 320918 |
UT key WOS | 000372659100009 |
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