Social- and self-image concerns in fair-trade consumption
Sabrina Teyssier
- Fonction : Auteur
- PersonId : 754716
- IdHAL : sabrina-teyssier
- ORCID : 0000-0003-4588-6370
- IdRef : 131215124
Fabrice Etilé
- Fonction : Auteur
- PersonId : 173760
- IdHAL : fabrice-etile
- ORCID : 0000-0003-3388-5848
- IdRef : 119434245
Résumé
Social interactions may alter the purchase of fair-trade food products by triggering social- or self-image concerns. We identify these concerns by eliciting the willingness-to-pay (WTP) premium for fair-trade vs. non-fair-trade chocolate of subjects under various conditions. We find that both social- and self-image matter: (i) subjects' WTP premium for fair-trade is higher when their decisions are made public; and (ii) subjects revise this premium upward (downward) when their expectations about the premium of others increase (decrease). However, there are significant asymmetries. Making decisions public decreases the WTP for non-fair-trade chocolate rather than increases the WTP for fair-trade chocolate. Downward revisions of the premium are larger and more frequent than upward revisions.
Domaines
Economies et financesFormat du dépôt | Notice |
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Type de dépôt | Article dans une revue |
Titre |
en
Social- and self-image concerns in fair-trade consumption
|
Résumé |
en
Social interactions may alter the purchase of fair-trade food products by triggering social- or self-image concerns. We identify these concerns by eliciting the willingness-to-pay (WTP) premium for fair-trade vs. non-fair-trade chocolate of subjects under various conditions. We find that both social- and self-image matter: (i) subjects' WTP premium for fair-trade is higher when their decisions are made public; and (ii) subjects revise this premium upward (downward) when their expectations about the premium of others increase (decrease). However, there are significant asymmetries. Making decisions public decreases the WTP for non-fair-trade chocolate rather than increases the WTP for fair-trade chocolate. Downward revisions of the premium are larger and more frequent than upward revisions.
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Auteur(s) |
Sabrina Teyssier
1
, Fabrice Etilé
1, 2, 3
, Pierre P. Combris
1
1
ALISS -
Alimentation et sciences sociales
( 90563 )
- 65 boulevard de Brandebourg 94205 Ivry sur Seine
- France
2
PSE -
Paris-Jourdan Sciences Economiques
( 139754 )
- 48 boulevard Jourdan 75014 Paris
- France
3
PSE -
Paris School of Economics
( 301309 )
- 48 boulevard Jourdan 75014 Paris
- France
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Comité de lecture |
Oui
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Vulgarisation |
Non
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Nom de la revue |
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Langue du document |
Anglais
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Date de publication |
2015-09
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Audience |
Internationale
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Volume |
42
|
Numéro |
4
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Page/Identifiant |
579-606
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Commentaire |
Référence interne : CNRS2
|
Public visé |
Scientifique
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Sous-type de document pour les Articles |
Research article
|
Domaine(s) |
|
Mots-clés (JEL) |
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Financement |
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Voir aussi |
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Indexation contrôlée |
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Mots-clés |
en
fair-trade, chocolate, social-image, Becker–DeGroot–Marschak, self-image, social interactions
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DOI | 10.1093/erae/jbu036 |
ProdINRA | 349182 |
UT key WOS | 000366623300002 |
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