The use of cultural amenities as a tool for strategic planning and the incorporation of the symbolic value of culture by capitalist modes of production have been widely studied. At the same time, debates surrounding the emerging concepts of creative economy and industries have fostered economic development strategies promoting clusters of creative activities. The case of the Territoire de la culture et de la création, in a Paris suburb, illustrates an hybridization of these two kinds of strategies. As we will explain, the promotion of creative activities (mainly film industries) within the frame of a large urban project should not be seen as an economic strategy but as a planning strategy. Here, supporting creative industries is not this urban project’s goal but its tool. It is a means to give value to a brownfield area, before launching a large and expensive urban project requiring private investors.