Analyzing Museums and Key Influential Users on Twitter during the “European Night of Museums 2016”
Résumé
In this paper, we first present a representation of message flows and their lexical and topic contents on Twitter, then an instrumented methodology to describe and analyze these flows and their distribution among the various stakeholders. The aim is to explore the engagement and interactions between different types of stakeholders and to identify key influential users. We apply our methodology and tools to the 12th edition of the cultural event "European Night of Museums" (NDM16).
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