Small is beautiful but scalable is better. Scalable Marketing Decision Support Systems for Big Data calculations in CRM - HAL-SHS - Sciences de l'Homme et de la Société
Conference Papers Year : 2017

Small is beautiful but scalable is better. Scalable Marketing Decision Support Systems for Big Data calculations in CRM

Jean-Louis Moulins
Centre de Recherche sur le Transport et la Logistique
Michel Calciu
  • Function : Author
Salerno Francis
  • Function : Author
Lille économie management - UMR 9221

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https://shs.hal.science/halshs-01717402

Submitted on : Monday, February 26, 2018-12:19:38 PM

Last modification on : Friday, July 12, 2024-3:16:03 PM

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halshs-01717402 , version 1 (26-02-2018)

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  • HAL Id : halshs-01717402 , version 1

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Jean-Louis Moulins, Michel Calciu, Salerno Francis. Small is beautiful but scalable is better. Scalable Marketing Decision Support Systems for Big Data calculations in CRM . 16th International Marketing Trends Conference, Jan 2017, Madrid, Spain. ⟨halshs-01717402⟩

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