How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
Olivier Droulers
- Fonction : Auteur
- PersonId : 173247
- IdHAL : olivier-droulers
- ORCID : 0000-0002-7611-0391
- IdRef : 148074227
David Amarantini
- Fonction : Auteur
- PersonId : 744338
- IdHAL : david-amarantini
- ORCID : 0000-0002-9292-2429
- IdRef : 075061503
Résumé
Advertising researchers have highlighted how electrophysiological methods can improve the understanding of consumers' emotional experiences, yet few published methodological studies draw the necessary guidelines to obtain reliable results. In this technical note, the authors propose a template for what they believe provides reliable applications of facial electromyography (EMG) in advertising research. Their method includes five steps to provide continuous quantification of signal processing from facial EMG data. A comparison of the authors' method with seminal research underscored the importance of choosing appropriate procedures and parameters for accurate signal acquisition and reliable data processing in order to evaluate facial EMG responses.
Domaines
Gestion et managementFormat du dépôt | Notice |
---|---|
Type de dépôt | Article dans une revue |
Titre |
en
How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
|
Résumé |
en
Advertising researchers have highlighted how electrophysiological methods can improve the understanding of consumers' emotional experiences, yet few published methodological studies draw the necessary guidelines to obtain reliable results. In this technical note, the authors propose a template for what they believe provides reliable applications of facial electromyography (EMG) in advertising research. Their method includes five steps to provide continuous quantification of signal processing from facial EMG data. A comparison of the authors' method with seminal research underscored the importance of choosing appropriate procedures and parameters for accurate signal acquisition and reliable data processing in order to evaluate facial EMG responses.
|
Auteur(s) |
Mathieu Lajante
1
, Olivier Droulers
1
, David Amarantini
2
1
CREM -
Centre de recherche en économie et management
( 894 )
- 7 place Hoche, BP 86514
35065 RENNES CEDEX
- France
2
UT3 -
Université Toulouse III - Paul Sabatier
( 217752 )
- 118 route de Narbonne - 31062 Toulouse
- France
|
Langue du document |
Anglais
|
Vulgarisation |
Non
|
Comité de lecture |
Oui
|
Audience |
Internationale
|
Date de publication |
2017-03-07
|
Volume |
57
|
Numéro |
1
|
Page/Identifiant |
28-37
|
Nom de la revue |
|
Domaine(s) |
|
DOI | 10.2501/JAR-2017-011 |
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