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Journal Articles Supply Chain Forum: An International Journal Year : 2015

A Decisional Modeling for Network Franchise and Supply Chain Management

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Abstract

This article offers a modeling process that is aimed to evaluate and optimize logistics and financial flows in franchise networks. The proposed modeling consists in a combination of two modeling processes: the first reproduces the running logistic network through simulation and/or optimization; then data given by this model are used by a model that reproduces consequences on the mixed franchise network through a MILP (Mixed Integer Linear Programming) optimization based on the four Bradach management challenges: network growth, outlets uniformity, local responsiveness and system-wide adaptation. Applied to three networks types, the modeling process confirms that a combination of company-owned outlets and franchised outlets is the best way to manage the networks growth but also shows that the mix rate can be different between different type of networks.
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Dates and versions

halshs-02023565 , version 1 (18-02-2019)

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  • HAL Id : halshs-02023565 , version 1

Cite

Pierre Féniès, Frédéric Gautier, Samuel Lagrange. A Decisional Modeling for Network Franchise and Supply Chain Management. Supply Chain Forum: An International Journal, 2015, 15 (3), pp.52-64. ⟨halshs-02023565⟩
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