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Communication Dans Un Congrès Année : 2019

Dynamics of Marketing Capabilities in Advertising Fraud Platforms: An Exploration of Cybercriminal Communities

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Dates et versions

halshs-02156040 , version 1 (14-06-2019)

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  • HAL Id : halshs-02156040 , version 1

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Jean-Loup Richet. Dynamics of Marketing Capabilities in Advertising Fraud Platforms: An Exploration of Cybercriminal Communities. Theory & Practice in Marketing (TPM), 2019, New York, United States. ⟨halshs-02156040⟩
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