Why Adopt Microfranchising? Evidence from Brazil on an Organizational Innovation Designed to Face New Challenges - HAL Accéder directement au contenu
Chapitre d'ouvrage Année : 2019

Why Adopt Microfranchising? Evidence from Brazil on an Organizational Innovation Designed to Face New Challenges

Résumé

This paper deals with the economic rationality underlying organizational innovations in franchising and the rationale behind them. Using Brazilian primary data, we obtain evidence that spatial distribution of microfranchised units is sensitive to the sector of activity. Our results suggest that labor-intensive activities are suitable for microfranchised units in less populated municipalities. In addition, we provide evidence that the spatial distribution of microfranchising reflects network growth. Indeed, larger networks, in terms of number of units as well as territorial extension, are more likely to be present in smaller markets than smaller networks. Older networks (incumbents) that had a business experience prior to franchising tend to concentrate their franchised units in densely populated areas, while entrants that adopted microfranchising from their foundation target unexplored markets in less populated municipalities.
Loading...
Fichier non déposé

Dates et versions

halshs-02374501, version 1 (21-11-2019)

Identifiants

  • HAL Id : halshs-02374501 , version 1

Citer

Rubens Nunes, Vivian-Lara Silva, Muriel Fadairo, Maria Sylvia Macchione Saes. Why Adopt Microfranchising? Evidence from Brazil on an Organizational Innovation Designed to Face New Challenges: Franchise Networks, Cooperatives and Alliances. Design and Management of Interfirm Networks, Springer, Cham, pp.75-89, 2019, 978-3-030-29244-7. ⟨halshs-02374501⟩
45 Consultations
0 Téléchargements
Dernière date de mise à jour le 19/05/2024
comment ces indicateurs sont-ils produits

Partager

Gmail Facebook Twitter LinkedIn Plus