@article{bergerremy:halshs-02986971, TITLE = {{Entre d{\'e}senchantement et pragmatisme, les strat{\'e}gies des collaborateurs face aux incoh{\'e}rences entre la marque et le v{\'e}cu de travail}}, AUTHOR = {Berger-Remy, Fabienne and Delmas, Sylvain and de Villartay, Sophie}, URL = {https://shs.hal.science/halshs-02986971}, JOURNAL = {{D{\'e}cisions Marketing}}, PUBLISHER = {{Association Fran{\c c}aise du Marketing}}, VOLUME = {99}, PAGES = {37-59}, YEAR = {2020}, MONTH = Oct, DOI = {10.7193/DM.099.37.59}, HAL_ID = {halshs-02986971}, HAL_VERSION = {v1}, }