This research aimed to investigate the relationship between how an organization monitors its external environment and defines its strategic orientation. These two constructs are assessed through the perception of professionals related to monitoring activities in their organizations. The approach chosen is quantitative, using the survey as research method. Data are analyzed by using descriptive statistics, non-parametric and multivariate analysis. The results indicate a relationship between external monitoring and strategic orientation: the formal search for information stood out more in analytical and prospector organizations and informal search, in reactive and defensive ones.