Chapitre D'ouvrage Année : 2022

Abercrombie & Fitch, a “casual luxury” brand on the European market

Résumé

The US retailing chain Abercrombie & Fitch, whose head office is located in New Albany, Ohio, sells clothes and accessories for men, women and children. The company has experienced rapid growth in the USA before expanding on international markets. After the implementation of large format flagship stores in major cities around the world, the company has recently opened smaller stores offering focused brand experiences.

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Dates et versions

halshs-03547531 , version 1 (28-01-2022)

Identifiants

  • HAL Id : halshs-03547531 , version 1

Citer

Ulrike Mayrhofer, Claire Roederer. Abercrombie & Fitch, a “casual luxury” brand on the European market. Pervez N. Ghauri and Philip Cateora. International Marketing, 5th edition, McGraw Hill, pp.465-468, 2022. ⟨halshs-03547531⟩
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