Does the type of parody content affect the attitude toward the politician? A 2 moderated-mediation analysis - HAL-SHS - Sciences de l'Homme et de la Société
Journal Articles Décisions Marketing Year : 2022

Does the type of parody content affect the attitude toward the politician? A 2 moderated-mediation analysis

Nadr El Hana
Ouidade Sabri
IAE Paris - Sorbonne Business School
CV

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Humanities and Social Sciences

Ouidade SABRI  : Connect in order to contact the contributor

https://shs.hal.science/halshs-03664642

Submitted on : Wednesday, May 11, 2022-10:46:40 AM

Last modification on : Thursday, February 22, 2024-2:30:44 PM

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halshs-03664642 , version 1 (11-05-2022)

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  • HAL Id : halshs-03664642 , version 1

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Nadr El Hana, Ouidade Sabri. Does the type of parody content affect the attitude toward the politician? A 2 moderated-mediation analysis. Décisions Marketing, 2022, Avril-Juin (106). ⟨halshs-03664642⟩

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