The electoral breakthrough of former media pundit Éric Zemmour is one of the most remarkable outcomes of the 2022 French presidential election, which points to the diversification of the far right in France. Taking this as its point of departure, this paper examines the internal heterogeneity of the far right in the 2022 French presidential election, both in terms of supply and demand. It finds that while Le Pen and Zemmour converged on core far right defining characteristics such as nativism and authoritarianism, they significantly diverged on the other hand with regards to their socioeconomic agenda, their use of reactionary politics, and their electoral strategy. Drawing from election survey data, the paper shows that such heterogeneity was somewhat reflected in the sociological and attitudinal profile of their voters. The 'demand-side' findings suggest that Le Pen and Zemmour may have appealed to different sectors of the electorate, although differences were of relatively small magnitude.