Attitude Measurement with Emoji, a Large Scale Study on French Youngsters
Mesure des attitudes avec les Emoji, une étude à grande échelle sur les jeunes français
Résumé
Likert scale can be detrimental to ecological experiments, especially when conducted online and addressed to young people. The present study aimed to assess the validity of an emoji user-friendly Likert scale on a large sample. Results were encouraging regarding both consistency and added semantic value of emoji scales.