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Article Dans Une Revue Industrial Marketing Management Année : 2023

Franchise capabilities and system performance: A configurational perspective

Résumé

This study investigates the configurations that promote the performance of franchise systems. Drawing on the dynamic capabilities perspective, we describe franchise capabilities and propose a model that consistently articulates dynamic capabilities, operational capabilities (know-how), franchise ownership strategy (plural form versus “turnkey” franchisors), and franchise system performance. Using a configurational (fsQCA) approach on a sample of 119 France-based franchisors, we investigate the interplay of sensing and adaptive capabilities, business know-how and organizational know-how, and franchise ownership strategy that potentially drive franchise system performance. We contribute to the franchising literature by providing a nuanced understanding of how franchise systems should manage their capabilities, depending on their development strategies.
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halshs-04169018 , version 1 (22-09-2023)

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Frédéric Perdreau, Anne-Laure Le Nadant, Nabil Khelil. Franchise capabilities and system performance: A configurational perspective. Industrial Marketing Management, 2023, 113, pp.326-340. ⟨10.1016/j.indmarman.2023.07.004⟩. ⟨halshs-04169018⟩
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