Chapter summary This chapter, based on the results of an ethnographic study, explores the role of Tractors supporters mobilization in the "publicization" the ethnic and environmental claims of Azerbaijani Turkish minorities between 2009 and 2013 in Iran. This mobilization contributed to the structuring of new spaces of struggle in a undemocratic context unfavorable to collective action. The approach is part of the analysis of "publicization", focusing specifically on the construction and non-construction of ethnic and environmental "public problems". It aims to understand how certain problems become political issues while others remain invisible. Book Summary This book examines the topic of identity and collective memory in football fandom. Drawing on global research in history, sociology and political science, the book looks at how, where and why football fans and supporters’ groups introduce particular role models into their self-identity and performative narratives. The book presents original, cutting-edge research that illustrates the complex, multidimensional nature of the (re-)formulation of collective memory and the elevation of role models. It looks at the processes by which some supporters’ groups celebrate historical and contemporary figures – including political leaders, warriors, revolutionaries, or armed resistance groups – that they believe embody patriotic, regional or nationalist virtues, as well as supporters’ groups who define their patriotism in opposition to these figures. The book presents cases ranging from Ukrainian football ultras in the shadow of Russian aggression, and Jewish role models in Germany’s collective football memory, to the symbology of Che Guevara and Diego Maradona in Brazilian and Argentinian football, to hero formation and the myths of national identity in Australian football. This is fascinating reading for anybody with an interest in the sociology, culture or politics of sport, or in fandom, identity, nationalism more broadly in sociology, political science or history.