Shifting from an analytical paradigm to a systems paradigm: a fundamentally systemic approach of a business model to tackling complexity
Résumé
We are witnessing increasing complexity of the business world and a need for business renewal.
However, our common way of thinking, based on analytical thinking and its guiding
principles—determinism, reductionism, and disjunction—has limitations in regard to tackling
these challenges. In line with this analytical approach, the current literature is confronted with
many issues, including three major ones: the vagueness of the notion of ‘value creation’, the
lack of consensus on the components, and the questioning of the scope and level of analysis.
Thus, the present manuscript proposes a systemic approach to the business model. After
presenting the main principles of systems thinking—teleological, interdependence, and holistic
principles—we present directions for conceptualizing the business model concept to present
avenues of development, thereby overcoming inherent limits of the concept and renewing the
approach to face complexity
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