Potential contribution of the socio-economic approach to management to a better integration of CSR norms and economic standards: Case study of a pastry company
Résumé
Purpose – The objective of this paper is to propose a generic contingency approach to a standardized CSR through socio-economic approach to management.
Design/methodology/approach – The paper draws on a specific approach to management research referred to as “ qualimetrics intervention-research”.
Findings – The outcome of the research presented in this paper is to propose an innovative approach to CSR which consists in a “Socially Responsible Capitalism”.
Originality/value – The proposed approach to socially responsible capitalism is not an utopia: the paper presents hands-on tools management tools and concepts which have been experimented in over 1,400 companies in 34 countries.