Do retailers benefit from network affiliation in all locations?
Magali Chaudey
- Fonction : Auteur
- PersonId : 833506
- IdHAL : magali-chaudey
- ORCID : 0000-0001-9007-7308
Frédéric Perdreau
- Fonction : Auteur
- PersonId : 879625
- ORCID : 0000-0001-6602-0889
Résumé
When a retailer enters a new market, the location and the decision whether to join a branded network are two major choices that must be faced. This empirical paper concerns the performance outcome of these choices. Based on French data, we measure the outlet performance with respect to turnover growth and economic return. Our analytical framework and our results highlight that network membership does not systematically provide advantages at the outlet level. The advantages of network membership decrease with increasing distance from the locus of economic activity.
Domaines
Gestion et managementFormat du dépôt | Notice |
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Type de dépôt | Article dans une revue |
Titre |
en
Do retailers benefit from network affiliation in all locations?
|
Résumé |
en
When a retailer enters a new market, the location and the decision whether to join a branded network are two major choices that must be faced. This empirical paper concerns the performance outcome of these choices. Based on French data, we measure the outlet performance with respect to turnover growth and economic return. Our analytical framework and our results highlight that network membership does not systematically provide advantages at the outlet level. The advantages of network membership decrease with increasing distance from the locus of economic activity.
|
Auteur(s) |
Magali Chaudey
1
, Muriel Fadairo
2
, Frédéric Perdreau
3
1
GATE Lyon Saint-Étienne -
Groupe d'Analyse et de Théorie Economique Lyon - Saint-Etienne
( 102550 )
- 93, chemin des Mouilles 69130 Écully
6, rue Basse des Rives 42023 Saint-Étienne cedex 02
- France
2
IREGE -
Institut de Recherche en Gestion et en Economie
( 432899 )
- Université Savoie Mont Blanc 4, chemin de Bellevue B.P. 80439 74944 Annecy-le-Vieux Cedex
- France
3
COACTIS -
COnception de l'ACTIon en Situation
( 88676 )
- Université Lyon 2 MH
14 avenue Berthelot
69365 LYON CEDEX 07
- France
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Langue du document |
Anglais
|
Nom de la revue |
|
Vulgarisation |
Non
|
Comité de lecture |
Oui
|
Audience |
Internationale
|
Date de publication |
2020
|
Volume |
40
|
Numéro |
2
|
Page/Identifiant |
1623-1633
|
Domaine(s) |
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