Psychological prices at retail gasoline stations: the policies of 0-, 5-, and 9-ending prices - HAL Accéder directement au contenu
Article dans une revue Applied Economics Année : 2021

Psychological prices at retail gasoline stations: the policies of 0-, 5-, and 9-ending prices

Résumé

Psychological prices are known to impact consumer behaviour and to depend on retailers’ characteristics. Less understood is last digit pricing, especially in the context of retail gasoline stations. We study price endings in the French gasoline market with 11,471 gas stations and 4,775,300 prices for oil companies, supermarkets, and independent retailers during five years. Raw data suggest that 0-ending prices are more expensive. Yet, these last digit effects do not survive careful scrutiny focusing on the individual behaviour/distribution of each gas station. Plus, 9-, 0-, and 5-ending prices are over-represented. Our evidence better informs administrative authorities investigating market irregularities and consumers interested in better deals.
Loading...

Dates et versions

hal-03344553, version 1 (15-09-2021)

Identifiants

Citer

Nicolas Huck, Régis Chenavaz, Stanko Dimitrov. Psychological prices at retail gasoline stations: the policies of 0-, 5-, and 9-ending prices. Applied Economics, 2021, 53 (48), pp.Pages 5584-5598. ⟨10.1080/00036846.2021.1925627⟩. ⟨hal-03344553⟩
20 Consultations
0 Téléchargements
Dernière date de mise à jour le 07/04/2024
comment ces indicateurs sont-ils produits

Altmetric

Partager

Gmail Facebook Twitter LinkedIn Plus