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Journal Articles Communication & Strategies Year : 2005

Investing in a website: a top dog or a resource-based strategy for firms?

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halshs-00010276 , version 1 (18-04-2006)

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Ludivine Martin, Thierry Pénard. Investing in a website: a top dog or a resource-based strategy for firms?. Communication & Strategies, 2005, 59, pp.77-98. ⟨halshs-00010276⟩
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