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Communication dans un congrès Proceedings of the 23rd conference of The European Federation of the International Council on Hotel, Restaurant, and Institutional Education Année : 2005

Facing the Differences between Franchising and Company Ownership. An Empirical Investigation of a French Hotel Chain

Résumé

This paper aims at comparing the performance of company-owned hotels and franchised hotels within a plural form chain. In this perspective, the main advantages of mixing both: franchising and company ownership within a same chain are reminded before establishing the following hypothesis: franchised units perform better than company-owned units. The empirical study of more than 300 hotels belonging to a same chain, through basic statistics but also a Data Envelopment Analysis, does not provide any support to this hypothesis. And at the contrary, company-owned hotels are more efficient than the franchised ones. A discussion of this contradictory result allows to highlight the contributions, limits and perspectives of this research.
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Dates et versions

halshs-00010406, version 1 (24-04-2006)

Identifiants

  • HAL Id : halshs-00010406 , version 1

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Rozenn Perrigot. Facing the Differences between Franchising and Company Ownership. An Empirical Investigation of a French Hotel Chain. Proceedings of the 23rd conference of The European Federation of the International Council on Hotel, Restaurant, and Institutional Education, Oct 2005, pp.8. ⟨halshs-00010406⟩
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