Les normes sociales : une arme dans la bataille concurrentielle ?
Résumé
Social Norms : a weapon in the competitive battle ?
Abstract
The introduction of social norms is developing all over the world. This phenomenon has an obvious economic interest : better control of the competition. In these circumstances the corporations involved in this trend need to publicize the efforts they are making to respect social norms. However, the means French and international corporations employ to highlight their respect of social norms are somewhat limited for the moment. The authors attempt to explain this paradox and point out how the situation is likely to evolve
Abstract
The introduction of social norms is developing all over the world. This phenomenon has an obvious economic interest : better control of the competition. In these circumstances the corporations involved in this trend need to publicize the efforts they are making to respect social norms. However, the means French and international corporations employ to highlight their respect of social norms are somewhat limited for the moment. The authors attempt to explain this paradox and point out how the situation is likely to evolve
L'instauration de normes sociales se développe partout dans le monde. Cette situation répond à un enjeu économique clairement établi : un meilleur contrôle de la concurrence. Dans ces conditions, les entreprises engagées dans ce mouvement devraient communiquer sur les actions qu'elles mènent en vue de respecter les normes sociales. Or, les moyens mobilisés par les entreprises internationales et françaises pour informer sur le respect des normes sociales restent encore limités. Les auteurs s'interrogent sur ce paradoxe et présente l'évolution possible en la matière.
Domaines
Gestion et management
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