« Used » skills and activities of buyers: An empirical investigation "
Résumé
Several studies focused on buyers' activities and skills. However, it would be also interesting to conduct a job analysis by studying skills and activities “used” by buyers in their job. In this exploratory research, we follow a qualitative approach to determine the activities and skills declared by buyers themselves. The results of seventeen buyers' interviews are analysed. From an academic and practical point of view, we offer a better understanding of buyers' job through taxonomies, which can be useful for selection and appraisal.
Domaines
Gestion et management
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