Autre Publication Scientifique Année : 2006

Be yourself or rather be your Brand! Care of the Self as a Control Tool in a Cosmetics Firm

Caroline Lambert

Résumé

Care of the self, a technique for governing the individual in society, proves to be equally a control technique for the individual in the firm. In a firm dedicated to the cult of beauty, there is a blurring of the lines between employee and consumer individual. This blurring makes care of the self a control tool whose rising power over individuals is all the greater because it is nurtured and maintained by the individuals themselves

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Dates et versions

halshs-00125686 , version 1 (22-01-2007)

Identifiants

  • HAL Id : halshs-00125686 , version 1

Citer

Claire Dambrin, Caroline Lambert. Be yourself or rather be your Brand! Care of the Self as a Control Tool in a Cosmetics Firm. 2006. ⟨halshs-00125686⟩

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