An Assessment of E-business Strategies Using the Strategic Alignment Model
Résumé
Most research concerning e-business offers a methodology, measures the predisposition of the firm or evaluates the consequences in terms of management.
This research aims at designing a model for assessing e-business strategies based on the strategic alignment perspective.
Using the Information Systems (IS) literature about alignment and data collected from 11 interviews of general and e-business managers from the main companies of the French tourism sector, 12 variables were identified.
These, in turn, can be used to build an e-business alignment model for the enterprise.
This research aims at designing a model for assessing e-business strategies based on the strategic alignment perspective.
Using the Information Systems (IS) literature about alignment and data collected from 11 interviews of general and e-business managers from the main companies of the French tourism sector, 12 variables were identified.
These, in turn, can be used to build an e-business alignment model for the enterprise.