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Article dans une revue European Journal of Operational Research Année : 2007

Delineating store trade areas through morphological analysis

Résumé

The precise knowledge of trade area limits is of importance for companies that want to accurately fit their marketing
strategy to local features. Many methods have been already proposed in the literature but either they are too simple or
often are at the same time approximate and expensive in computer times. This paper develops the framework of a new
method based on mathematical morphology, a science usually used in image processing but not yet applied on data resulting
from management sources. This method applied to the delineation of a trade area breaks up the acquisition of the data,
filtering, segmentation and regularization of the area boundaries.
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Dates et versions

halshs-00188676, version 1 (19-11-2007)

Identifiants

  • HAL Id : halshs-00188676 , version 1

Citer

Jérôme Baray, Gérard Cliquet. Delineating store trade areas through morphological analysis. European Journal of Operational Research, 2007, 182 (2), pp. 886-898. ⟨halshs-00188676⟩
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