Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends - Archive ouverte HAL Access content directly
Journal Articles International Journal of Arts Management Year : 2008

Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends

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halshs-00314523 , version 1 (27-08-2008)

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  • HAL Id : halshs-00314523 , version 1

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Mathilde Pulh, Séverine Marteaux, Rémi Mencarelli. Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends. International Journal of Arts Management, 2008, 10 (3), pp.4-20. ⟨halshs-00314523⟩
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