New consumers in virtual worlds : Identity building and consuming experience in Second Life - HAL Accéder directement au contenu
Article dans une revue Recherche et Applications en Marketing (French Edition) Année : 2009

New consumers in virtual worlds : Identity building and consuming experience in Second Life

Résumé

Using virtual worlds, this paper examines the link that exists between individuals and their avatars in terms of identity. Our aim is to offer an initial framework in order to understand how new consumers in virtual worlds build their identity and more precisely whether total or partial identity transfers from the real to the virtual. An exploratory qualitative technique was employed, using instant messaging with 35 immersive interviews in the Second Life virtual world. The outcomes of the study suggest that virtual worlds and the social and business interactions they offer are tools to build consumer identity.
Loading...
Fichier non déposé

Dates et versions

halshs-00497223, version 1 (02-07-2010)

Identifiants

  • HAL Id : halshs-00497223 , version 1
  • PRODINRA : 247514

Citer

Sylvie Rolland, Guy Parmentier. New consumers in virtual worlds : Identity building and consuming experience in Second Life. Recherche et Applications en Marketing (French Edition), 2009, Vol. 24 (N°3), pp.20. ⟨halshs-00497223⟩
65 Consultations
0 Téléchargements
Dernière date de mise à jour le 28/04/2024
comment ces indicateurs sont-ils produits

Partager

Gmail Facebook Twitter LinkedIn Plus