This report analyses the drivers behind the decisions of higher educated graduates and workers in creative and knowledge industries to find a job and live in the Urban Area of Toulouse. The report also seeks to analyse the logics explaining that Toulouse is considerated as an attractive town for creative industries and workers.
The first part brings to mind the main characteristics of the metropolitan region of Toulouse, and provides an introduction to the creative knowledge policy and a portrait of creative and knowledge workers in this city region.
The second part provides an analysis, based on a survey of among a sample of 200 persons, belonging to the « creative class », living in the Urban Area of Toulouse. The sectors of activities coverded by the report include finance, law, business services, research and development, higher education, creative sectors like computers, games, software, electronic publishing, adversiting, video, film, music photography, radio and TV.