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Journal Articles Recherche et Applications en Marketing (French Edition) Year : 2002

Le marketing sensoriel du point de vente

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halshs-00598724 , version 1 (07-06-2011)

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  • HAL Id : halshs-00598724 , version 1

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Bruno Daucé, Sophie Rieunier. Le marketing sensoriel du point de vente. Recherche et Applications en Marketing (French Edition), 2002, pp.46-65. ⟨halshs-00598724⟩
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