To sponsor or not to sponsor: Sponsored search auctions with organic links and firm dependent click-through rates - Archive ouverte HAL Access content directly
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To sponsor or not to sponsor: Sponsored search auctions with organic links and firm dependent click-through rates

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halshs-00603235 , version 1 (24-06-2011)

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Michael A. Arnold, Eric Darmon, Thierry Pénard. To sponsor or not to sponsor: Sponsored search auctions with organic links and firm dependent click-through rates. 9th annual international industrial organization conference, Apr 2011, Boston, United States. ⟨halshs-00603235⟩
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