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Book sections Year : 2011

How to select the best concept test to validate the idea of new product or service?

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halshs-00621091, version 1 (09-09-2011)

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  • HAL Id : halshs-00621091 , version 1

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Sophie Morin-Delerm, Emmanuelle Le Nagard. How to select the best concept test to validate the idea of new product or service?. Sophie Morin-Delerm. Innovation and Entrepreuneurship. From the Idea to the Firm, Editions Eska Publishing, 2011. ⟨halshs-00621091⟩
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