Community-based health insurance in developing countries is often perceived as a way to improve the health state of rural households. An open question is whether the social capital has a positive impact on the demand for health insurance. A contingent valuation study was conducted to explore the influence of the social capital on the demand for health insurance. The main results are that (i) most of the rural households are willing to pay for community-based health insurance (ii) the social capital has a positive impact on the willingness to pay for community-based health insurance. The policy implications of the results are discussed.